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From 200 View Prison to 1,000,000: What It’s Like Going Viral as a Photographer

Last week, a 28-second BTS video of me photographing a Texan cowboy on the streets of York unexpectedly went viral. It’s been a wild ride – a million views, thousands of new followers, and a flood of support (plus a few critiques). In this post, I reflect on the experience, respond to the “is it really street photography?” debate, and share what I’ve learned about riding the wave without losing the heart of what I do.

A deep dive into my approach to street photography: from visual triggers and gear choices to ethical considerations and favourite locations. It’s about candid moments, creative patience, and showing the world as I see it — one untold story at a time.

A behind-the-scenes look at an emotional and high-energy night of live music at Rise in Acomb, York. From unplugged walk-through performances to tear-jerking finales, this post explores how I captured the story of the night using ambient light, thoughtful framing, and fast reflexes — all while staying invisible in a packed room.

A behind-the-scenes look at a location portrait shoot with wedding singer Amara. Set in a stunning Yorkshire venue and finished in a golden rapeseed field, this shoot was all about natural light, honest moments, and the connection between photographer and subject.

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